DWYER EVENT CONSULTING LLC
PROJECTS: (Past & Present)
Floor Plan Pricing (while Paul Dwyer was at Reed Exhibitions)
Once no outside Consultants were deemed viable, Paul Dwyer was tapped to Function as the Consultant/Pricing Director to develop and implement new Choice Pricing Financial Model across the entire U.S. portfolio. Project required a Pricing Model and change from a "Legacy" model to a new Zone Pricing Model. (Think "Real Estate" and beach front property). Consulted with Senior Management Team, individual Show Teams, Sales Leaders and Pricing Task Force. Modeled over 50 events and worked in various complexities such as 3rd party booth items, hotel rooms & association rates. Pricing Models allow for flexibility for customers' budgets & provides different pricing options. These Models have proven sustainable in achieving year on year price increases with the highest possible yield while also allowing a "Flex" in pricing. These Models are currently used today both in the Domestic & International marketplace...
Covid Testing Fashion 2021 (while Paul Dwyer was at Informa Markets)
Worked on the Covid Rapid Testing Team for the Fashion Events that helped the Trade Show Industry prove that events could come back and be run safely while testing close to 4,000 customers and stake holders. This was a collaborative Fashion event between Magic (Informa Markets) , Off Price (Tarsus Group), & WWIN (Clarion Events).
Worked with Orlando Health, various vendors, and the OCCC to deliver a successful event. Also, worked with Coupa to Procure many of the PPE for the event. This was a challenge during Covid as there were many counterfeit and sub-standard products within the marketplace.
To manage crowds and testing during peak registration times, we set our goal that a customer would be Rapid Tested for Covid and approved for Show Floor entry within 30 minutes (as long as an appointment was booked). If an appointment wasn't booked, this time could vary. and Customers were perfectly accepting of this. This was a key component of managing entry points and customers expectations during a stressful situation.
Digitial Kiosks Program II (while Paul Dwyer was at Informa Markets)
Introduced in-house managed Kiosk Program to Informa Markets. Was able to use these Kiosks for multiple purposes including:
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55 inch Touch Screen
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Digital Signage
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Sponsorship Revenue
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Registration
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Interactive Customer Experience
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Information Booths
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Selfies
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Surveys
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Directionals
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Data Collection for Show Management
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Traffic Drivers
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Lead Acquisition & Data Collection for Exhibitors
Program reduced Rental costs and saved $450K while generating $150K in Revenue in 18 Month Period. High Revenue & Data Opportunity Here! Along with lowering On-Site Temp Staff costs...
Best Practices to Improve Retention
Did you know?
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A 2% increase in Customer Retention is equivalent to cutting costs by 10%...
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Acquiring new customers can cost five times more than satisfying and retaining current customers.
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The customer profitability rate tends to increase over the life of a retained customer
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Proven solutions can be added to your event to improve this crucial area.. These solutions that Paul Dwyer produced became part of the strategic plan at Reed Exhibitions.
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Data patterns and predictors can be modeled out for Exhibitors or Customers at risk of leaving your event...
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Sales teams and Event teams that are able to speak with numbers and consistency tend to have a higher success rate in closing new sales.
On-site Mobile Kiosks (while Paul Dwyer was at Reed Exhibitions)
Expenses:
Worked with vendors to create a mobile Registration Kiosk System which saved $150K in expenses and counting while improving overall customer experience for customers, during badge pickup. Close to 100% of customers surveyed at a Spring 2016 event gave high marks with comments such as "This is too Easy" & "why aren't all shows doing this?" There is potential additional savings as the Registration equipment footprint becomes smaller & Temp Staff is reduced.
Revenue:
New Revenue opportunities are created with the Kiosks and these can lead to driving human behavior and delivering higher quality leads to your customers booths. This aspect was successfully deployed at Fall 2016 events.
Lead Retrieval & Data Acquisition Maximization
Are you using Lead Retrieval to maximize your customers experience & ROI? Paul has proven tactics to help manage events, increase retention and analyze data & match exhibitors with proper customers. Also with this data you will be able to provide a benchmark to your customers and help them gauge their event, measure success, staff properly, and manage their overall experience.
During our study, surprisingly many exhibitors weren't familiar with Lead Retrieval or how to best use the product. There is also a disconnect between the person ordering the product and those on-site using Lead Retrieval....
As an organizer, are you also Financially connected to your Lead Retrieval? Paul can show you how to bridge the gap, financially and with the most important aspect of exhibiting for your customers: Attaining Quality Leads...
Fort Lauderdale International Boat Show Signage
"FLIBS"
Transitioned to Fort Lauderdale for a 10 week assignment to help the Informa South Florida Ventures team with outdoor Signage for the 2022 edition. Worked with an incredible FLIBS Team & Signage vendor. Was responsible for laying outdoor signage throughout Fort Lauderdale, and within some areas of Bahia Mar. Worked with an incredible team and was able to help sell out the Las Olas Boulevard Parking Garage for the event.
This was one of the most fun, challenging, & rewarding assignments I ever did! Also helped me to continue to grow, as I had limited experience with signage previously in my career.